Billions of people across the globe await the release of a new iPhone or a new feature in the existing iPhone by Apple. The immense eagerness to try out those newly launched products or services among the people is obvious because of the quality of the products delivered by Apple. One might wonder if Apple invests a lot of its revenue in getting its quality resources in order to meet their customers’ expectations. I was no different, I too thought that Apple invests its major share in purchasing their resources. However, a recent program that aired the Apple’s 2018 launch was inspirational in a responsible way and an eye-opener. Apple believes and practices “RECYCLING” and showed how they care for our planet Earth. During the launch, they revealed how they use recycled spare parts in new phones; chiefly turning into a zero electronic waste management. Apart from recycling spares, they run all their offices and data centers on 100% renewable energy sources and bio/clean energy respectively.
Humans have been mining earth to obtain minerals to meet necessities, for centuries. The current technologies also rely on the minerals like tin, copper, silicon etc. Eventually, this may lead to a complete exhaustion of the naturally available mineral ores in the near future. On a scientific note, these ores are essential for Earth’s stable geological conditions, which otherwise may become vulnerable and result in natural calamities. Thus it is crucial that we eliminate the need for further mining, incorporate methods for preservation of the existing earthly ores and efficiently recycle what has been mined into usable minerals with prolonged durability. One such commendable enterprise was undertaken by Apple. Apple adopted the initiative to use the recycled tin to frame the logic board, by making it more competent and equally powerful for a new device. Such alteration will prevent mining of 10,000 tons of tin ore (Cassiterite, a tin oxide) per year. Furthermore, other parts are made from recycled plastics, for example, speaker enclosures- made from 35% post recycled consumer plastics and cover glass frame- made using 32% bio-based plastics.
At the end of the program, I surely did develop a new form of respect for the company.
By embarking on a new business trend of Recycling, we should be able to curb electronic and mineral wastage to a greater extent. Here, we aim to balance a noble cause of waste management with the thriving sector of Recommerce business. E-businesses like Amazon, Flipkart and investors, dealers, manufacturers of various electronic products have a great opportunity to explore the idea of refurbishing their products at curtailed rates and re-sell them to customers at comparable prices.